CALA VEGAS
August 12 & 13 at The Hard Rock Hotel & Casino
Press Release
CALA Vegas Set to Debut During Las Vegas Market Week This August
Veteran trade-show producer Gerry Murtagh seeks to provide a different experience for exhibitors and buyers during MAGIC
VENICE, CA—CALA Shows Inc., the contemporary apparel show best known for its five-times-yearly San Francisco trade event at Fort Mason Center, confirms the addition this August of CALA Vegas, which will be located at the Hard Rock Hotel Ballroom and runs simultaneously with the other Vegas shows.
President and owner Gerry Murtagh plans to build on the popularity of his perennially sold-out San Francisco show as “a great platform for new and emerging vendors to showcase their product in a strategically curated show featuring the best contemporary brands in the industry.” CALA Vegas will take place August 12–13, staying open the first night until 8 p.m. to accommodate late shoppers.
CALA Vegas plans to set itself apart from the already busy Las Vegas apparel exhibition scene with a distinctive all-inclusive package of free hotel rooms at the fashionable boutique Hard Rock Hotel plus fully catered complimentary cocktails and hors d’oeuvres passed by waiters during show hours. Other amenities will include free Wi-Fi, drayage, and booth power.
With the ballroom show space located only feet from the hotel elevators, and Uber and shuttle drop-off right outside the doors, exhibitors and buyers can avoid much of the usual traffic and congestion of trade-show season. The Hard Rock is also located less than ten minutes from the Las Vegas Convention Center.
The 50,000-sq.-ft. CALA Vegas show floor will be set up similar in style to its Fort Mason counterpart, Murtagh explains, with uniform open booths and “every exhibitor showing off the same playing field. The three-story booths of the ’90s are all a thing of the past.”
“My CALA exhibitors and buyers are looking for an intimate, efficient, easy-to-navigate environment,” he says. “Exhibitors are there to write orders. And we plan on spoiling our buyers with the best complimentary food and cocktails, with champagne in flutes brought straight to the booths.” Murtagh expects the show to sell out quickly. He plans to double the exhibition space for February 2020.
“This is Vegas made easy, efficient, and profitable,” he says. “CALA Vegas will grow to be a solid alternative to UBM.
CALA San Francisco
September 3 & 4, 2019 at The Fort Mason Center
The next show will take place at The Festival Pavilion at The Fort Mason Center. Set on the world famous San Francisco Bay, it’s bordered by breathtaking views of The Golden Gate Bridge and Alcatraz, making this venue a desirable destination for buyers and exhibitors alike.
The show will now offer an open booth floor plan. CALA’s new presentation concept will serve as a great platform for new and emerging vendors to showcase their product in a strategically curated show featuring the best contemporary brands in the industry. This layout will not only benefit the exhibitors by highlighting their product in beautifully lit booths bursting with natural light, but will also provide buyers ease in locating the brands they come to see.
***The San Francisco show is open to exhibitors by invitation only. If you would like to be considered for the show please contact us***
CALA Denver
November 11 & 12, 2019 at The Denver Mart, Expo Building
***The Denver show is open to exhibitors by invitation only. If you would like your brand to be considered for the show please contact us***
ATTEND AS A BUYER
CALA San Francisco
CALA San Francisco has moved to an amazing new venue and you’re invited. After eight successful years at the Westin St. Francis Hotel, CALA has successfully transitioned to the Fort Mason Center located in the heart of San Francisco, with the next show this September 3 & 4.
The show now offers an open booth floor plan. CALA’s new presentation concept serves as a great platform for both new and established vendors to showcase their product in a strategically curated show featuring the best contemporary brands in the industry while providing you ease in location all the brands you come to see.
Free parking and catering will be provided for all buyers who register for the show.
We’ve teamed up with The Sheraton Fisherman’s Wharf which is less than a mile from the venue to offer rooms for only $239/night for buyers with a free transportation to bring you to and from Fort Mason.
CALA Denver
The next CALA Denver is November 11 & 12, 2019 at the Expo Building at The Denver Mart.
Buyer registration for the next Denver show will open in September
SHOW DIRECTORIES
HOTELS
CALA Denver – June 2019
We’ve partnered with the Westin Denver Downtown Hotel for the June show which is approximately 10 minutes from the venue. Double and King rooms are available for $229/night. We provide free transport to bring you to/from the hotel during the show.
SOLD OUT
CALA San Francisco – September 2019
We’ve partnered with The Sheraton Fisherman’s Wharf Hotel for the September show which is only a mile from Fort Mason. Discounted king and double rooms are available for $239/night with a free transportation to and from the venue. Spaces are limited so please book your immediately if you’re exhibiting or attending the show.
APPAREL MARKET TRANSPORT
Apparel Market Transport Inc. has been the industry leader for over 20 years as the most convenient and economical way to transport your garments directly to each show. Designed to provide each client with unsurpassed service by handling all stages of transportation throughout your delivery.
Pick-up product directly form your showroom.
Deliver directly to your booth at the show.
Garments are hung throughout transport.
Shipping to all major fashion trade shows
Project, Magic, Stitch, Pool, The Tents,
Las Vegas, Dallas Market Center, FIG, CALA.
Percentage of merchandise that Apparel Market Transport ship to each show:
CONTACT
CALA Shows Inc
PO Box 182
Venice CA 90294
h: 9am to 5pm – Monday to Friday
Apparel Market Transport Inc
PO Box 182
Venice CA 90294
h: 9am to 5pm – Monday to Friday